What does our Social Impact Data Show?

As we all know only too well, we are currently in a Cost of Living Crisis, leaving more and more families and individuals across the county unable to replace white goods when they break, to buy a new sofa when it’s needed, or struggling to pay bills alongside thinking about how they’ll carpet their home.

This is reflected in the number of households across the county needing to access the KFR Crisis Support Fund. Between October 2024 and September 2025 we supported 1563 households who were referred to us by partners such as Wiltshire Council. These are households in crisis who have no other way of accessing the furniture or white goods that they need. This has resulted in KFR providing furniture and white goods to the value of £211,515 completely free of charge to these households. This number is five times higher than the amount of referrals we saw five years ago, clearly showing a huge rise in the amount of Wiltshire and Swindon residents unable to meet their household needs.

The impact KFR being able to provide these items is demonstrated in testimonials we receive such as –

‘There are no words to describe the impact of your support has on people’s lives. What you don’t get to see is people’s transformation after you deliver the goods, it’s not just about the furniture, it gives people some dignity and confidence.’
And
‘I’m not sure how some of the families I support would be able to source some everyday items without KFR help. My personal opinion is that you are an invaluable organisation, helping so many families across Wiltshire.’ 

For those families who may have the means to spend some money on furniture and white goods but may not have the funds to spend on full price brand-new items, we are able to continue offering our Green Pricing. This is a discount of 30% off our already reasonable KFR prices which is accessible to anyone claiming benefits such as Universal Credit, PIP or those who are claiming a pension. An overwhelming majority of the people who visit us in our warehouses make use of this offer and between October 2024 and September 2025 7820 households made use of this pricing. The value of this support amounted to £255,853. This is double the amount of households compared to two years ago.

Of course, we always hope for easier times for people who are referred to us in crisis but we know that there will always be households across the county that need us. KFR has been here for 30 years and we hope to be here for households across the county for (at least) 30 more!